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Lexus Official

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About This Group
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-C4STIEL-
Lexus is a luxury car brand owned by parent company Toyota. It was founded in the 1980s‚ around the same time rivals Honda and Nissan were launching their Acura and Infiniti brands in an attempt to make inroads into the premium car sector.

Recognising that the Toyota badge - then a*sociated with cheap and cheerful cars - wouldnt cut it as an object of desire‚ chairman Dr Eiji Toyoda a*sembled a team to create a luxury car to challenge the very best in 1983. Referred to internally as the Circle F project‚ and under the leadership of Ichiro Suzuki the unit got to work developing a vehicle that could hold a fistful of candles to the best in the business.

And boy did they do their homework. A team was deployed to the US to study the western way of life‚ and understand what Americans wanted from their cars. A new V8 was developed. Three million miles of road testing were driven. Nearly 4‚000 people were employed and the total development spend was thought to have exceeded $1 billion.

Then they had to come up with the brand itself. A list of 219 names included Vectre‚ Verone‚ Chaparel‚ Calibre and Alexis‚ and it was the last of these that eventually morphed into Lexus. The new brand launched in 1989 with the LS 400‚ and 3‚000 examples were sold in the first month.

Fast forward to the present day and Lexus is still going strong. It isnt the most exciting car brand in the world‚ but its earned a reputation for reliability and customer satisfaction. And you cant really quibble with that.

The LFA followed the same protocol as an abbreviation of Lexus Fuji Apex; the Fuji Speedway in J*pan provides the inspiration for the F moniker in all of Lexus sporty models.
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Listed on January 22, 2026 | Last updated January 22, 2026